process of communication

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PROCESS OF COMMUNICATION Communication is a transaction, There are at least two parties to it. These are the sender of the message called the communicator and the receiver of the message called the audience. What is sent is the message. Thus these are the three basic elements in communication A message may be sent but the audience may ignore it. In that case, communication would not have taken place. Thus for communication to take place, it is assumed that the audience is involved in some way or another. The message that the communicator sends must be understood by the receiver. This involves encoding and decoding. The message must also be be transmitted through a communication channel and may be distoted by noise. The different steps of communication involve the following


The Communicator The process of communication begins when the communicator feels the need for passing on some information. He is the sender of the message. For example when a person sees a friend he utters a greeting. This act of greeting conveys to the friend that he has been recognized and that he is now expected to respond. Now the communicator has become the source of the message.


Encoding The message will be understood by the audience if it is appropriate form. Putting the message in appropriate signals is called encoding. Encoding may take the form of words, numbers, gestures, body posture, facial expressions etc. The encoding of a message depends on the situation. To pursue the above example, if his friend has not seen him, the communicator may greet him verbally, if he has seen him, the sender may use a gesture such as raising a hand and waving.


Transmitter or Medium In its encoded form the message is fed into an appropriate transmitter. In the case of verbal signals, a common transmitter is speech, sounds and written words.





Channel The encoded signals have to be transmitted through a communication channel. In the case of verbal signals, that may be air, telephone wires or printed pages.


Noise As the signal passes through the channel, it may get distorted. Distortions of any kind are referred to as noise. Thus noise is anything that interferes with the transmission of the message. Humming in telephone wires. Static on radio, poor picture or sound transmission on television or even spelling errors on a printed page are all examples of noise.


Decoding The receiver picks up the signals from the channel and decodes it. Decoding consists of transforming the signals into the message. To illustrate, a person who witnesses the deaf and dumb signs and translates the gestures into words is decoding. The same is being done by the reader of a printed page, he is translating the printed signs into words. If the signals are carried by sound waves, the receiver decodes them to a verbal message.


The Audience The destination of the message is the audience. The decoded message reaches the audience, who interprets it in order to find out the information that the message contains. The audience, though is not a passive receiver of the message, even in the case of the most clear messages, the audience may not do what the communicator wants the receiver to do. This is because the cues about the interpretation of the message come from non-verbal and paralinguistic factors too.





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