development of hilton hotels

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Nowadays in the world, almost everyone knows there is a hotel named HILTON, which is often described as Hilton has become and is synonymous for the word Hotel. Conrad Hilton is the founder of Hilton hotels who purchased his first hotel in Cisco, Texas back in 11. The first hotel to carry the Hilton name was built in Dallas in 15. In 14, Hilton became the first coast-to-coast hotel chain in the United States, and in 14, open its first hotel outside the U.S. in San Juan, Puerto Rico. Hilton went on the New York Stock Exchange in 146, and Conrad Hilton purchased the Waldorf Astoria in 14.

Hilton is absolutely one of the most important hotel groups in the lodging industry, which owns 4 hotels worldwide, 147,667 rooms worldwide, 8% brand awareness worldwide. There are some reasons about for Helton expanding internationally. The biggest one is the international tourism is been increased in the world.

Region Number of international tourists 10 000 Share of world total (%) 10 000 Average annual change 15-000(%)

Africa 15.0 7.6 .6 4.0 6.6




Americas

(North America) (71.7) (.0) (14.6) (1.) (.7)

Total Americas . 18.0 1.8 18.5 .4

Eastern Asia and pacific

Western Asia . 6.4 0.8 0. 8.8

Europe 8.7 40. 58.8 57.7 4.5

Middle East .0 0.6 . . 10.7

World 457. 68.8 100 100 4.

International tourism trends, 10-000,by international travel to major regions

Region Number of hotels10 18 Change from 10 to 18000s; (%) Share of world total (%)18

Africa 48 5(8.5) .8

Americas

(North America) (65) (41) (481(1.)) (6.8)

Total Americas 408 5164 856(1.) .5

Eastern Asia and pacific 487 1088(45.4) .6

Western Asia 111 171 60(54.1) 1.1

Europe 41 55 10(0.8) 8.5

Middle East 160 1 61(8.1) 1.4

World 1 15406 18(6.0) 100

Size of the international hotel industry

From the first table, we can know the amount number of tourist have a stable increase in the world and Europe still have the biggest tourism market and America¡¯s tourism market share % have a decrease in last ten years. From second graph we can know the number of hotels in each regions have a fast increase, especially in Asia the change percentage is 45.4%. From these data Hilton need international expanding to hold its place in lodging industry. Expand internationalize also have advantages for Hilton. Firstly Through the expand Helton hotels has a huge development and became the largest hotel in the world. Secondly expanding can increase the market share percentage which can make profit increase.

However the international expanding is not easy for hospitality companies. It needs a particular plan. Environmental scanning is very important part of international expanding plan. For example, Holiday Inn insisted on rigid standardization. Resisted by the French and Belgians-as a result Holiday Inn lost $8 million between 171-175 due to their failure to make concessions for local tastes or ways of operating ¡®locally¡¯. Segal-Horn (14) argued that this is what the business traveler and tourist valued most. The American influence was dominated by economic strength and the political and cultural forces¡­operationally focused on ¡®best practice¡¯. Through this example, if we do not do the environmental scanning, the hospitality companies are always failure in expanding. Because company does not realize the market is fit for hospitality industry or not. The result of this situation, which usually makes the capital and profit loss. In this part Hilton do very well. Hilton has several world-renowned, marquee properties; some of which are Beverly Hilton, Cavalieri Hilton in Rome, Hilton Athens, Hilton San Francisco, Hilton New York, Hilton Hawaiian Village, Hilton Waikoloa Village, Paris Hilton, and others.

All in all, nowadays internationalize expanding is a tendency in hospitality industry. Hilton hotels are following this tendency to expand and make themselves to one of the most important hotel groups in the lodging industry in the world. Hilton solve the environmental scanning very well make she realize the market and put the right investment for expanding mostly which also important reason for hers success in hospitality industry.

Reference

Website

www.hilton.com

www.travelweb.com

www.hiltonhhonors.com

Source

WORLD TOURISM ORGANIZATION (001) TRENDS IN TOURIST MARKETS







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