practice report

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Out line

Enter the company

Introduction

Staff and service




My mission

My first group meeting in the company

My first class in the company

Market research

Analysis

Conclusion of the survey

Observed

What I have learned

Recommendation

My future¡¦s perspective

Enter the company

I was looking for a company for my internship practice in this summer.

I noticed TY from the local newspaper and the television. Through the advertising pages I found the short introduce and the address of TY. And then I found its location. I went to the department of human resources of the company. Then I told them the reasons of why I am come here, and gave them some documents in order to prove myself. But the things are not easy. They asked me some question, like

¡§Why you want come to our company?¡¨

¡§How much did you know about our company?¡¨

¡§What are you study in your school?¡¨

¡§What is your major?¡¨

¡§What will you doing if we accepted you?¡¨

¡§What kind of job would you like doing in our company?¡¨

Etc¡K.

They asked me to waiting for the information. After days waiting I was employed by the company. Since that day I was beginning my summer internship. It was two months internship.

Introduction

TY located in Yining city, northwest of China.

TY was founded in 1. Since 1 to 00, 10 years experience, and never stopped innovation, practice and explore continual looking for the market to Concentrated on the opportunity, promote a diversified economy.

Now TY has .5 billion Yuan (Chinese currency) capitals, 1.41 billion Yuan (Chinese currency) net assets, 0.5 billion Yuan (Chinese currency) registered capitals, 57 employers, 10 branch companies,and proprietary companies. Including in passenger traffic, automobile trade and rent car, etc¡K which the company management. But the main market for TY is passenger traffic.



Structure of the company



This picture is to present the organization structure of the company.

Staff and Services

„� TY believe the consumers are gods.

„� TY staff provides customer service and operational assistance at several stations.

„� In the traffic terminal station, TY supplied lounge, restaurant, shopping, and checkroom etc, for the consumers.

„� TY also supplied TV and free teas in the bus, Chinese people like tea just like America people like Coca-Cola. TV is in order to provide enriched cultural and recreational activities.

„� If consumer wants book the ticket, he or she could calling and make the reservation in order to know if the schedule is valuable.



My mission



In TY, I was working for the department of marketing. My working time is 1000-1400 and 1600-1800. My job was doing the marketing research. The marketing manager was responsible for me.

Between June and September, this period is the peak-hour of the passenger traffic in every year. In the reason of the larger number of students go back home in the vacation. It¡¦s also the travel boom.

¡§TY is new. And he has a lot of system need to improve¡¨, Said of marketing manager of TY.

Marketing managers wanted doing a research about the market in order to improve TY¡¦s market. Mr. LI is the responsible people of this plan. And I am the assistant of Mr. LI. There also included another people. So we got a team work to do. Our group has 4 people - responsible people, decision makers and assistant. Because I¡¦m the new in TY, they gave me some thing to do which is not very important. Such as typing some document that the company need. Of incause I have to participate of the group meeting.

My first group meeting in the company



In 15th August I participated in my first group meeting in TY. I was so exciting in that day. But I was also feeling nervous.



1000- in the company. I was the first one arrived at the office and I was doing some checking working in order to get everything ready beforehand. E.g. check of the name of the member, who will participate of the group meeting. And give them advance notice. Etc¡K

110- in the office of Mr. LI (responsible people). We begin the group meeting.

1st ¡V I gave the keynote to everyone in today¡¦s meeting.

nd¡V Mr. LI give us 0 minutes to think about the keynote. But he asked to think independently.

rd¡V We should voice the idea one by one. Different people have different opinion. So I was just listening and didn¡¦t say anything. Then Mr. LI said to me, ¡§Sisi, What do you have in your mind¡¨? In that moment, I can¡¦t remember anything what did I learned in school. (I feel so bad.) I don¡¦t know what I should say. And Mr. LI said, don¡¦t be nervous¡Arelax! Considered of the lunch time Mr. LI decided to finish today¡¦s group meeting.



After the meeting other member were leaving. But Mr. LI asked me to stay.

My first class in the company



Conversation



Mr. LI How long have you been stay in France?

Me years.

Mr. LI Great. In my age we haven¡¦t search opportunities like you.

Me My father also said that to me before.

Mr. LI En¡K what¡¦s you feeling through today¡¦s meeting?

Me Every thing is good except me.

Mr. LI Why?

Me Because I have no idea.

Mr. LI I could understand you. I had the same feeling like you before. Let me give you some suggest If you do not mind.

Me Of cause not.

Mr. LI I felt you are a little bet ¡§inside¡¨. You need to talk. And feel confidence. You need full of confidence for everything. Be brave! Remember the most important thing is feel confidence.

Market research

Reason

TY has a good selling achievement. But the competitors are stronger. The substitute product in the same industry is more affection.

Goal

TY decided to do a marker research in order improve TY¡¦s market.



Mission

Research goal is to know

Consumer- where is the selling position of the market?

Market- how big is the market when we publishing the product?

Competitors- what will the competitors act do?

Innovation- what did the market need? How much does the innovation need?

Inventors- will you need more money?

Plan

We are using multiple question and single choice.

Strategy

Use multiple question and single choice in order to save time. And multiple questions are easy for the statistic. If it is not the multiple question and people answer the question maybe feel question is bored, or answer the question will waste time.



TIANYOU CORPORATION MARKET RESEARCH IN 00

Responsible people Mr. LI

Assistants

Mr. ZHAO

Miss. TIAN

Miss. ZHENG

DATA

NO.

1, If you going to vacation, what kind of transportation do you like?

�ß By Airplane

�ß By Train

�ß By Automobile

, if it is a short travel what kinds of transportation do you like?

�ß By Airplane

�ß By Train

�ß By Automobile

, which transportation do you think is more safe?

�ß By Airplane

�ß By Train

�ß By Automobile

Remarks column

In this questionnaire there is no ship, because of TY¡¦s main market is in the main land. So we didn¡¦t consider about the ship.

Analysis

According to incomplete statistics

�ß In the question ¡§if you going to vacation what kind of transportation do you like?¡¨

We could see the graphic.



In this graphic- 1st airplane

nd train

rd automobile

61% people choose airplane.

Reason Airplane is comfortable and save time.

0% people choose train.

Reason They want to see the landscapes during the journey. Also the speed of train is not slow.

1% people choose automobile s.

Reason cheap and not bad.

�ß In the questionnaire of ¡§if it is a short travel what kinds of transportation do you like?¡¨



We could see the graphic.



In this graphic 1st airplane

nd train

rd automobile

0% people choose airplane.

Reason comfortable.

1% people choose train.

Reason convenient.

61% people choose automobile.

Reason convenient and easy to take.

�ß In the questionnaires of ¡§which transportation do you think is more safe?¡¨



We could see the graphic.



In this graphic 1st airplane

nd train

rd automobile

11% people choose airplane.

Reason Assurance coefficient is higher. Accident ratio is lowest. Accident prevention is good than the others.

8% people choose train.

Reason Assurance coefficient is good. Accident ration is lower and if there is an accident survival rate will higher by train than by airplane.

0% people choose automobile

Reason Assurance coefficient is low. Accident ratio is highest than airplane and train.

Conclusion of the survey

Consumer¡¦s taste

Security-The first important is the security.

Convenience- Make everything easy.

Comfortable- Make people feel good.

Speed- Time is money.

Fun - creation facilities.

What did we observed?

Consumers think the most secure transportation is airplane, because the assurance coefficient is higher and Accident ratio is lowest. And also accident prevention is good than the others.

But they also have some worries. The survival rate of the airplane accident will be lowest.

And train is the secondary securable transportation in this survey. Automobile is the last one in this survey.

In which kind of situation people will take airplane, train and automobile.

Airplane- People will take it in the situation of long journey and medium journey.

Train- People will take it in the situation of long journey, medium journey and short journey.

Automobile- People will take it in the situation of medium journey and short journey.



Reference material

We also have some reference material during the research. Those documents could get from the National bureau of statistics of China.

Income of Urban Households by Region (00.7)



Number of Households Average Household Size Average Number of Persons Engaged Per Household Average Total Income Per Household Disposable Income

(Households) (Person) (Person) (Yuan) (Yuan)



National Total 47 .01 1.58 711.56 660.7



Beijing 1000 .7 1.67 1170.75 1078.56

Tianjin 1500 . 1.41 806.10 750.4

Hebei 60 .8 1.5 618.78 586.01

Shanxi 1670 .06 1.5 571.6 5.75

Inner Mongolia 00 .6 1.58 588.40 55.7



Liaoning 600 .7 1.60 648.1 56.

Jilin 150 .01 1.58 588.1 56.0

Heilongjiang 050 . 1.40 56.8 547.



Shanghai 500 .00 1.56 108.01 117.

Jiangsu 4600 .7 1.4 78.45 70.61

Zhejiang 50 .8 1.50 110.6 1007.56

Anhui 1750 .7 1.56 555.64 515.1

Fujian 1700 .0 1.71 840.8 766.77

Jiangxi 180 .8 1.5 57.0 507.87

Shandong 64 .8 1.77 718.11 66.88



Henan 440 .0 1.5 581.14 55.7

Hubei 1600 .05 1.68 617.8 580.

Hunan 1000 .0 1.58 610. 568.18

Guangdong 1600 .1 1.7 106.16 .

Guangxi 100 .07 1.6 60.70 58.6

Hainan 00 .5 1.66 557.14 54.74



Chongqing 00 .8 1.60 71.16 66.74

Sichuan 1646 . 1.4 57.78 56.8

Guizhou 110 .11 1.5 514.55 48.8

Yunnan 100 .00 1.55 6.58 57.1

Tibet 0 0.00 0.00 0.00 0.00



Shaanxi 1447 .04 1.50 577.4 51.

Gansu 880 .8 1.50 561.18 50.0

Qinghai 550 .06 1. 60.6 588.85

Ningxia 1000 .7 1.6 544.77 506.81

Xinjiang 10 .0 1.61 66.4 565.1



From this form we would see TY¡¦s location is in the Xinjiang province which is typing in red. Compared with other province, in Xinjiang, people¡¦s personal total income and disposable Income are all below of the personal national total income and disposable income. In another hand, it means Xinjiang has an incomplete economic system. It restrict TY¡¦s selling price. The market price is not just depending on TY. It¡¦s also depending on the marketing and also depending on competitors¡¦ strategy. So strategy management is the key of a company.

Decision making

After the analysis we observed a lot of situation. TY¡¦s goal is to keep company¡¦s transport line constant in medium and short as before, and ensure the security, convenient comfortable, comfortable. Increase the service quality such as increase creation facilities.

Company¡¦s perspective

TY just has 10 years history. 10 years history is short. It¡¦s easy to open a company but hard to keep. TY needs to continuous exploring in order to make its own feature. Self-praise is no recommendation. We need make consumers recognize us.

Observed

I want use one paragraph to describing my feeling at the moment- ¡§Ideally, it seems a global manager should have the stamina of an Olympic runner, the mental agility of an Einstein, the conversational skill of a professor of languages, the detachment of a judge, the tact of diplomat, and the perseverance of an Egyptian pyramid builder. And that¡¦s not all. If they are going to measure up to the demands of living and working in a foreign country, they should also have a feeling for the culture; their moral judgment should not be too rigid; they should be able to merge with the local environment; and they should show no signs of prejudice.¡¨--- Thomas Aitkin.



What I have learned

From this practice I find my target. It doesn¡¦t mean I haven¡¦t target before. Maybe in my life I have a lot of target. Since this summer I knew how to have a brave heart and make myself more confidence.

I understand the importance of team work.

Team work management is a part of liability of a manager. Team work is the basis of all the successful management.



Understanding what is team work¡H

The element of a team

Team and mission

Analysis the role of each member

The balance of the team

Organized a team.

Make target

Get help

Believing

Work hard

Efficiency

Analysis motivation

Communication

Group meeting

External information

Creative thinking

Problem solving

Work for future

Estimate

Training

Set goal

Encourage and reward

Planning future

That is the key successful element of team work.

Recommendation

I was working in this company just for one and half month, and I had a deep feeling with this company. I used all I learned, and I feel good.

When I was in high school my political teacher told me economy always link with the police of national. Economy decided the police, police reaction of the economy. Do not ignore the importance of the police. In China, government always protects the national industry. That is the police of the government. Even China joins into the WTO. The Middle and Small Corporation get the protection from the national in order to resist the global corporation. But in China, the privet corporation is not the key point of the protection. The important role is National Corporation not private. We need to use the police to developing the company. Do not limit by the police.



This company is new there is so much incomplete system. Most of the managers¡¦ successes depend on their deep experience. For the experience they are absolutely better than me. But they ignored a part is that company need a standard system.

Special the management system is no complete.

Good management is the absolutely necessary for a company. I sum up to 5 parts.

Part one; make sure the manager and the management and managing in Today¡¦s world. Also need to know the Level of mangers. (Table 1)

Part two; planning- organization¡¦s objectives or goal. Planning in order to achieving those goals and developing a comprehensive hierarchy of plans to integrate and coordinate activates.

Part three; organizing- there are 6 element of organizational structure, work specialization, chain of command, span of control, authority and responsibility.

Part three; leading- good leader need to have a leadership. Leaders need to know how to organize a group. Also need to know motivated the employee.

Part four; controlling- is the process of monitoring activities to ensure that they are being accomplished as planned and correcting and signification deviations.

Level of managers (Table 1)



Top manager

Middle managers

First-line managers

Operatives

In the market side

Compete in which part?

In the marketing side, TY needs to compete with the socialist state owned enterprise, and also the private enterprise. Specially, after China join into WTO. It is a big challenge for the Chinese companies. I Think TY needs to continue took the market share from other competitors. TY needs to reduce the cost. And make the safety driving. Never forgot ¡§time is money!¡¨ and ¡§safety is first!¡¨

How to compete?

Cost ¡õ quality ¡� delivery ¡� reliability ¡�

What will TY compete?

Selling and service.

My future¡¦s perspective



Everyone wants to make a plan for the future.

I want to be a successful business person. So I am coming here and to study BBA. Some of the influence is coming from my father. He is a business man. He hasn¡¦t good background but he successes in his business.



I want to continue my father¡¦s business. My father starts the business and I need to keep it. It is not a easy thing like the story in the film.



I made a plan for myself.



The important thing is I need to get the diploma of BBA. And I will continue to study MBA. In order to rich my knowledge. The absolutely necessary thing is the experience. All of my study is around with the book and if there has any experience I have that was come from my professors.

So the goal of my near future is to rich my experience and knowledge of doing business.



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